Two weeks ago, I wrote a blog that sought to fill creators with the urge to forge forward. If you didn’t read it, you can find it here: http://jfotm.com/dir/2015/01/28/giving-up/
Go ahead. I’ll be here when you get back.
See? I didn’t go anywhere.
Near the end of that article, I suggested people be persistent and “Get books on marketing.”
But I did not mention any specific titles.
So let me mention two books that I’ve found really helpful in a number of ways. Better yet, if you’re not quite ready to shell out for copies, both authors provide lots of awesome free resources.
The first book is Unleash the Artist Within, by Bob Baker. This is just one of the many books written by Bob, and he hit it out of the park here.
“Unleash” contains twenty eight lessons, with the idea that in four weeks, the reader could transform their “creative talents into more recognition, more profit and more fun.” As you can see, Bob has a way with words. His writing style is engaging, friendly and practical.
I could go on, but I’ll let Bob sell you instead. Go to http://bob-baker.com/ and you’ll find all kinds of free information there.
The second book is “Sell Your Book Like Wildfire”, by Rob Eagar. The title suggests that this book has a more narrow focus than “Unleash.” However, the author has recently released a video that suggests the principles in this book can be used to sell anything. I’d have to agree.
On his website, Rob claims “this is THE bible of book marketing.” The basic premise is that you need to determine the value of your book. Once you do that, the book is packed with all kinds of marketing ideas to help you find your audience, and sell to them. This includes how to prepare for interviews, how to use Amazon, and marketing tips for fiction.
If you go to http://www.startawildfire.com/books/overview, you’ll see that there is all kinds of great free information. Make sure to sign up for the weekly newsletter.
I own both books. I feel that “Unleash” works really well as a motivational tool and a creativity booster, with a lot of good marketing ideas. “Wildfire” is all about the sale, and may be the only book you really need from a marketing standpoint.
These are my two “go-to” books. If anyone has other suggestions, let me know about them in the comments.
Thanks for reading!